Hey there, coffee aficionado! If you’re like me, the world of coffee is an endless adventure, and every sip is an opportunity to discover something new and exciting. Today, we’re diving deep into specialty coffees, and I will update you from our recent trip to meet the coffee producers in Columbia. So, grab your favorite mug, and let’s embark on this flavorful journey! The Specialty Coffee Wave Before we delve into the rich variety of specialty coffee beans, let’s talk about the coffee wave that’s been brewing. Previous waves were about when coffee was merely a routine caffeine fix. The

The ‘waves’ of coffee Coffee, a beloved beverage enjoyed by millions around the world, has experienced its own cultural evolution over the centuries. This evolution is often referred to as the “Waves of Coffee,” a term coined by Trish Rothgeb in 2002. These waves represent significant shifts in how we perceive, produce, and consume coffee. In this article, we’ll dive into the fascinating journey through the three waves of coffee and explore the potential for a future fourth wave. 1st Wave: Commodity coffee emerges The first wave of coffee occurred in the 1800s when coffee transitioned from a luxury to

Introduction In the world of marketing, few campaigns have managed to capture the essence of a product and a nation as effectively as the Juan Valdez coffee marketing campaign for Colombian coffee. For over six decades, this iconic campaign has evolved with the times, adapting to changing consumer preferences while staying true to its roots. In this blog post, we’ll delve into the success story and evolution of Juan Valdez in Colombian coffee market. The Birth of a Symbol The Juan Valdez campaign was conceived in 1959 by the National Federation of Coffee Growers of Colombia (FNC). At that time,